April 20, 2010

Zac Posen for Target...GENIUS.

This video is by The Like, they are promoting Zac Posen for Target by wearing the Line. I like this band, and song!

Genius! Listen, maybe taking your prestigious line to a franchise is "selling out" but honestly from a marketing stand point its a genius move by Mr. Posen. He created a line specifically for the consumer. For the demographics that shop at Target. He incorporated "Target Red" into his line which I am sure Target loves! In my personal opinion it was a smart move for Posen. He will now have a wider exposure that will draw in more consumers even to his high priced elite line. The average middle class outweighs upper class, and Zac Posen will gain awareness with middle class, and create desire that will lead to future sales.

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